From the Field

WPF Poultry Market Survey Coordination Pilot
Terms of Reference
Proposals Due: January 23, 2026

The World Poultry Foundation (WPF) is seeking an individual consultant or firm with experience in agricultural market research to lead the design and execution of an industry survey on dual-purpose poultry trends across Africa.

Location: Remote
Consultancy Duration: 4 months
Anticipated Start: February 2026
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About the World Poultry Foundation (WPF)

The World Poultry Foundation (WPF) is a U.S.-based nonprofit organization working to improve livelihoods, nutrition, and income for rural households through sustainable poultry production. WPF partners with private poultry companies, breeders, and local organizations to strengthen poultry value chains in low and middle-income countries, with a particular emphasis on women, youth, and small-scale farmers. In addition to implementation support, WPF increasingly serves as a technical and knowledge partner, generating data, insights, and tools that help the poultry sector better understand market dynamics and long-term sustainability.

A core area of WPF’s work focuses on dual-purpose poultry (DPP)—birds that are hardy, forage-efficient, and suitable for rural environments while offering substantially higher productivity than local birds. Over the past decade, WPF has worked with partners across Africa and beyond to help build and scale DPP value chains. As these investments mature, there is growing interest from donors, companies, and sector stakeholders in understanding how the DPP industry is evolving beyond individual projects. 

Background: Global DPP Industry Monitoring Pilot

WPF is launching a pilot = Dual-Purpose Poultry (DPP) Industry Monitoring initiative to generate a data-driven snapshot of DPP production, sales, and investment trends. The pilot (February–May 2026) will test a structured approach to collecting standardized data from poultry companies, triangulating self-reported information with breeder data, and synthesizing findings into a sector report.

The pilot will focus initially on Africa, with the intention of refining methodology and processes for potential expansion to Southeast Asia and Central/South America in subsequent rounds. This work is exploratory and learning-oriented, aimed at strengthening WPF’s role as a trusted, neutral convener and source of insight for the poultry sector.

Position Summary

The DPP Survey Coordinator will be responsible for coordinating the design, rollout, and execution of the DPP industry survey. The role will sit at the center of the pilot, managing timelines, tools, enumerators, outreach tracking, data compilation, data analysis and reporting while working closely with a small WPF core team. 

This is a hands-on coordination role requiring strong organizational skills, comfort working with data, and the ability to engage professionally with private sector poultry companies. The position is time-bound and well-suited to an independent consultant or small firm. The selected individual or firm may subcontract additional survey or data support, as needed, to support execution of the survey within the allocated timeframe.

Key Responsibilities

1. Survey Design & Preparation

• Support development and finalization of survey questions and data templates
• Set up outreach trackers and data collection tools
• Develop and manage outreach workflows with breeder and poultry companies (email outreach followed by scheduled calls)
• Onboard and coordinate enumerators or support staff

2. Outreach & Data Collection Coordination

•  Coordinate structured outreach to poultry companies
•  Schedule interviews and follow-ups
•  Serve as primary coordination point between enumerators and WPF

3. Data Management & Quality Control

•  Compile quantitative and qualitative data into master datasets
•  Conduct basic data quality checks
•  Support triangulation with breeder or modeled data

4. Analysis Support & Reporting

•  Support preparation of summary tables and charts
•  Contribute inputs to the DPP sector report
•  Develop sector report based on findings
•  Document lessons learned and recommendations

5. Project Management

•  Maintain workplan and timeline
•  Provide brief weekly updates
•  Flag risks or delays early
•  Have regular check-ins with WPF team for feedback and reporting

Expected Deliverables & Milestones

• Finalized survey tools and outreach trackers (February 2026)
• Active data collection and clean master dataset (March–April 2026)
• Final dataset and contact sheet, reporting inputs, analytical report and lessons-learned (May 2026)

Required Qualifications & Skills

• Mid-level professional profile (not entry-level enumerator or senior advisor)
• Demonstrated ability to work independently with limited supervision
• Experience designing and managing survey outreach workflows
• Experience coordinating surveys or market assessments
• Practical understanding of poultry, livestock, or agricultural value chains
• Ability to engage credibly with senior private-sector stakeholders
• Comfort managing small support teams
• Strong organizational and communication skills
• Comfort working with Excel and structured datasets
• Experience working with quantitative and qualitative data 

Preferred Qualifications

• Experience working in African markets
• Experience with private-sector engagement or market intelligence work
• Demonstrated ability to work to deadline
• French and/or Portuguese language skills a plus

Contract Structure

• Short-term consultancy contract
• Open to individual consultants or firms
• Firms must designate a lead coordinator as primary point of contact
• Consultant or firm may hire and manage enumerators or call support
• Near full-time level of effort during peak periods
• Compensation commensurate with experience and proposed team structure

How to Apply

Interested candidates should submit a CV or firm profile and a brief proposal and budget outlining their proposed approach, aligned with the evaluation criteria above, and confirming availability and relevant experience. Proposals should be submitted no later than January 23rd, 2026.

Firms should clearly describe the proposed team structure, identify the designated lead coordinator, and explain how senior-level company outreach and follow-up will be handled.

Applications should be sent directly to Maureen Stickel, Vice President of Innovation and Initiatives, who will manage this contract, at mstickel@worldpoultryfoundation.org with the subject line: “DPP Survey Coordination – TOR”. She can also be reached for any questions or clarifications.

Evaluation Criteria

• Relevant experience (geographical, survey, sector, context) (20%)
• Ability to credibly engage senior private-sector stakeholders and secure participation and data sharing (20%)
• Proposed approach and team structure (20%)
• Cost and value for money (20%)