From the Field

The Poultry Multiplication Initiative (PMI) is World Poultry Foundation’s (WPF) flagship program model, a private-sector-led approach that builds self-sustaining poultry value chains in rural communities. At its core, the model works through a simple chain: hatcheries produce day-old chicks, Brooder Units raise them for four to six weeks, and ...

We're proud to share World Poultry Foundation's 2025 Annual Report, our second annual report and a reflection of a year of meaningful progress. This report covers: Our next five-year organizational strategy The breadth and impact of our work in 2025 Our goals for strengthening opportunities for rural poultry farmers worldwide None of ...

WPF's Maureen Stickel was recently featured on The Cackle, a podcast from the USA Poultry & Egg Export Council (USAPEEC) that shares the stories behind U.S. poultry and egg exports straight from the people who make it happen. In this episode, Maureen talks about WPF's mission, our approach to ...

Inside WPF's data-driven approach to the PMI program and how real-time insights are helping partners course-correct, strengthen farmer support, and deliver lasting impact. By: Maureen Stickel, Tokozile Ngwenya, Thierry Binde, Earl Pearce, and Jan de Jonge In most development programs, data tells you what happened. At the World Poultry Foundation, ...

How WPF's integrated Gender, Nutrition, and Sales & Marketing training is transforming poultry value chains and the lives of rural women. By: Evelyn Tatenda Kamba, Maureen Stickel, Fara Ratalata, and Cara Raboanarielina Across rural communities, women are at the heart of household food decisions and community economic life, yet they ...

By: Lindani Nkwanyana As a boy growing up in KwaZulu-Natal, South Africa, Lindani Nkwanyana dreamed of flying airplanes. “I wanted to be a pilot,” he recalls. “I thought that was the way to soar.” But his career would take off in a very different way. In 2005, while waiting to hear ...

By: Jan de Jonge, Joe Antonio, Tenguella Ly, James Ferns, Fara Ratalata, and Emmanuel Jalloh At the core of the Poultry Multiplication Initiative (PMI) is a simple belief: when local businesses are equipped with the right support, they can sustainably transform livelihoods, markets, and food systems. The World Poultry Foundation’...

By: Phumzile Mkhungo | eNhlanhleni, Underberg Originally published at NewzSA.co.za Photo: MEC Thembeni kaMadlopha- Mthethwa for Agriculture & Rural Development propelling planting season Launch Picture by: Phumzile Mkhungo KwaZulu-Natal MEC for Agriculture and Rural Development, Thembeni KaMadlopha-Mthethwa, has called on young people to take up farming and turn agriculture ...

By: The World Poultry Foundation Team  The Poultry Multiplication Initiative (PMI) is built around a clear lifecycle. After an intensive startup phase in the first and second years—when profitability is dissected, Parent Stock farms and hatcheries are set up, the WPF data tracking system, CommCare, is introduced, and private-sector ...

By: Randall Ennis, Maureen Stickel, James Ferns and Jan de Jonge Profitability is at the heart of the World Poultry Foundation’s (WPF) African Poultry Multiplication Initiative (APMI). APMI is a poultry sector development program focusing on long-term sustainability and scalability. Launching a Dual-Purpose Poultry (DPP) business requires significant upfront ...