From the Field

Inside WPF's data-driven approach to the PMI program and how real-time insights are helping partners course-correct, strengthen farmer support, and deliver lasting impact. By: Maureen Stickel, Tokozile Ngwenya, Thierry Binde, Earl Pearce, and Jan de Jonge In most development programs, data tells you what happened. At the World Poultry Foundation, ...

How WPF's integrated Gender, Nutrition, and Sales & Marketing training is transforming poultry value chains and the lives of rural women. By: Evelyn Tatenda Kamba, Maureen Stickel, Fara Ratalata, and Cara Raboanarielina Across rural communities, women are at the heart of household food decisions and community economic life, yet they ...

By: Lindani Nkwanyana As a boy growing up in KwaZulu-Natal, South Africa, Lindani Nkwanyana dreamed of flying airplanes. “I wanted to be a pilot,” he recalls. “I thought that was the way to soar.” But his career would take off in a very different way. In 2005, while waiting to hear ...

By: Jan de Jonge, Joe Antonio, Tenguella Ly, James Ferns, Fara Ratalata, and Emmanuel Jalloh At the core of the Poultry Multiplication Initiative (PMI) is a simple belief: when local businesses are equipped with the right support, they can sustainably transform livelihoods, markets, and food systems. The World Poultry Foundation’...

By: Phumzile Mkhungo | eNhlanhleni, Underberg Originally published at NewzSA.co.za Photo: MEC Thembeni kaMadlopha- Mthethwa for Agriculture & Rural Development propelling planting season Launch Picture by: Phumzile Mkhungo KwaZulu-Natal MEC for Agriculture and Rural Development, Thembeni KaMadlopha-Mthethwa, has called on young people to take up farming and turn agriculture ...

By: The World Poultry Foundation Team  The Poultry Multiplication Initiative (PMI) is built around a clear lifecycle. After an intensive startup phase in the first and second years—when profitability is dissected, Parent Stock farms and hatcheries are set up, the WPF data tracking system, CommCare, is introduced, and private-sector ...

By: Randall Ennis, Maureen Stickel, James Ferns and Jan de Jonge Profitability is at the heart of the World Poultry Foundation’s (WPF) African Poultry Multiplication Initiative (APMI). APMI is a poultry sector development program focusing on long-term sustainability and scalability. Launching a Dual-Purpose Poultry (DPP) business requires significant upfront ...

By: Taylor Yess and Leelee Puthumile Ngwenya, Marketing Manager for Hybrid Poultry Farm  The African Poultry Multiplication Initiative (APMI) is an ambitious program designed to address challenges in the poultry value chain in target countries. Through improved access to high-quality poultry inputs, sustainable practices, and capacity-building efforts, APMI empowers rural ...

By: Maureen Stickel and Tokozile Ngwenya At the World Poultry Foundation (WPF), establishing robust monitoring and evaluation (M&E) systems is fundamental to our operations. We establish clear objectives, measurable indicators, and a baseline for ongoing assessment from the outset in each APMI country program. What sets the M&...

Vuyani Mfene is defined by his enthusiasm and passion for poultry farming.  Shortly after completing the World Poultry Foundation-sponsored Managing a Poultry Abattoir course at the KwaZulu-Natal Poultry Institute, the young South African proudly shared with KZNPI staff his achievements  – rows of plump, equally sized and neatly packaged fresh chicken.   ...