From the Field

Inside WPF's data-driven approach to the PMI program and how real-time insights are helping partners course-correct, strengthen farmer support, and deliver lasting impact. By: Maureen Stickel, Tokozile Ngwenya, Thierry Binde, Earl Pearce, and Jan de Jonge In most development programs, data tells you what happened. At the World Poultry Foundation, ...

How WPF's integrated Gender, Nutrition, and Sales & Marketing training is transforming poultry value chains and the lives of rural women. By: Evelyn Tatenda Kamba, Maureen Stickel, Fara Ratalata, and Cara Raboanarielina Across rural communities, women are at the heart of household food decisions and community economic life, yet they ...

By: Jan de Jonge, Joe Antonio, Tenguella Ly, James Ferns, Fara Ratalata, and Emmanuel Jalloh At the core of the Poultry Multiplication Initiative (PMI) is a simple belief: when local businesses are equipped with the right support, they can sustainably transform livelihoods, markets, and food systems. The World Poultry Foundation’...

By: The World Poultry Foundation Team  The Poultry Multiplication Initiative (PMI) is built around a clear lifecycle. After an intensive startup phase in the first and second years—when profitability is dissected, Parent Stock farms and hatcheries are set up, the WPF data tracking system, CommCare, is introduced, and private-sector ...

By: Randall Ennis, Maureen Stickel, James Ferns and Jan de Jonge Profitability is at the heart of the World Poultry Foundation’s (WPF) African Poultry Multiplication Initiative (APMI). APMI is a poultry sector development program focusing on long-term sustainability and scalability. Launching a Dual-Purpose Poultry (DPP) business requires significant upfront ...

By: Taylor Yess and Leelee Puthumile Ngwenya, Marketing Manager for Hybrid Poultry Farm  The African Poultry Multiplication Initiative (APMI) is an ambitious program designed to address challenges in the poultry value chain in target countries. Through improved access to high-quality poultry inputs, sustainable practices, and capacity-building efforts, APMI empowers rural ...

By: Maureen Stickel and Tokozile Ngwenya At the World Poultry Foundation (WPF), establishing robust monitoring and evaluation (M&E) systems is fundamental to our operations. We establish clear objectives, measurable indicators, and a baseline for ongoing assessment from the outset in each APMI country program. What sets the M&...

By: Jan de Jonge and Joe Antonyo One of the most powerful aspects of the African Poultry Multiplication Initiative (APMI) is its ability to adapt to the unique needs of each country while maintaining its overall value-chain and structure. The implementation of the APMI program in Sierra Leone and The ...

  By: Eve Kamba and Joe Antonyo Training plays a crucial role in the success of the African Poultry Multiplication Initiative (APMI), ensuring our partners are well-prepared for their roles and responsibilities.  Our training program utilizes a structured framework consisting of  needs assessments, resource development, capacity building, and monitoring and evaluation. ...

By: Eve Kamba, Maureen Stickel and, Jan de Jonge If you've been following the African Poultry Multiplication Initiative (APMI) Blog series, you've walked through the intricacies of private sector partner selection, the complex planning stages, and the establishment of a robust supply chain. Now, our focus shifts to the crucial ...