From the Field

By: Jan de Jonge, Joe Antonio, Tenguella Ly, James Ferns, Fara Ratalata, and Emmanuel Jalloh At the core of the Poultry Multiplication Initiative (PMI) is a simple belief: when local businesses are equipped with the right support, they can sustainably transform livelihoods, markets, and food systems. The World Poultry Foundation’...

By: The World Poultry Foundation Team  The Poultry Multiplication Initiative (PMI) is built around a clear lifecycle. After an intensive startup phase in the first and second years—when profitability is dissected, Parent Stock farms and hatcheries are set up, the WPF data tracking system, CommCare, is introduced, and private-sector ...

By: Randall Ennis, Maureen Stickel, James Ferns and Jan de Jonge Profitability is at the heart of the World Poultry Foundation’s (WPF) African Poultry Multiplication Initiative (APMI). APMI is a poultry sector development program focusing on long-term sustainability and scalability. Launching a Dual-Purpose Poultry (DPP) business requires significant upfront ...

By: Taylor Yess and Leelee Puthumile Ngwenya, Marketing Manager for Hybrid Poultry Farm  The African Poultry Multiplication Initiative (APMI) is an ambitious program designed to address challenges in the poultry value chain in target countries. Through improved access to high-quality poultry inputs, sustainable practices, and capacity-building efforts, APMI empowers rural ...

By: Maureen Stickel and Tokozile Ngwenya At the World Poultry Foundation (WPF), establishing robust monitoring and evaluation (M&E) systems is fundamental to our operations. We establish clear objectives, measurable indicators, and a baseline for ongoing assessment from the outset in each APMI country program. What sets the M&...

By: Jan de Jonge and Joe Antonyo One of the most powerful aspects of the African Poultry Multiplication Initiative (APMI) is its ability to adapt to the unique needs of each country while maintaining its overall value-chain and structure. The implementation of the APMI program in Sierra Leone and The ...

  By: Eve Kamba and Joe Antonyo Training plays a crucial role in the success of the African Poultry Multiplication Initiative (APMI), ensuring our partners are well-prepared for their roles and responsibilities.  Our training program utilizes a structured framework consisting of  needs assessments, resource development, capacity building, and monitoring and evaluation. ...

By: Eve Kamba, Maureen Stickel and, Jan de Jonge If you've been following the African Poultry Multiplication Initiative (APMI) Blog series, you've walked through the intricacies of private sector partner selection, the complex planning stages, and the establishment of a robust supply chain. Now, our focus shifts to the crucial ...

By: Randall Ennis, Jan de Jonge and Joe Antonio At the heart of the African Poultry Multiplication Initiative (APMI) lies a critical element - the supply chain. The APMI program hinges on efficient logistics for dual-purpose poultry (DPP) procurement, vaccine supply, feed ingredients, and distribution channels. A resilient supply chain ...

By: Randall Ennis, Maureen Stickel and Jan de Jonge Developing a program that improves livelihoods and provides sustainable profit across a value chain requires accurate modeling, meticulous planning, and regular tracking. The African Poultry Multiplication Initiative (APMI) exemplifies this approach, focusing on developing a sustainable poultry model with far-reaching social ...

By: Randall Ennis, Maureen Stickel and Jan de Jonge Partner selection plays a crucial role in the success of the African Poultry Multiplication Initiative (APMI). The selection process involves careful assessment and consideration of various factors to identify committed and capable partners who can drive the implementation of APMI effectively ...

Getting a clear picture of what’s happening in the field is a challenge: Who buys dual-purpose birds? Where are these farmers located? Are birds growing as we’d expect? What do farmers do with the eggs the birds lay? Are farmers earning profits? All important questions. All difficult to ...

Qatar Fund for Development (QFFD) has signed a 5-year, $13 million agreement with World Poultry Foundation (WPF) to expand its flagship program “the African Poultry Multiplication Initiative (APMI)” to The Gambia and Sierra Leone. This new partnership will increase poultry production by up to 200% compared to local indigenous breeds for over 100 ...

Across Africa, an estimated 70% of small scale producers rear poultry (80% of whom are women). The majority rear traditional breeds which are more accessible in rural areas. Due to high mortality rates, expensive inputs, slower growth rates, and reduced egg production, traditional village breeds often result in low outputs, meaning small ...

On my recent visit to Zimbabwe, I saw how the Hamara team, with the support of World Poultry Foundation, has been able to further develop their distribution network and deepen their reach into rural communities with their dual-purpose poultry (DPP) chickens. Hamara, our private sector partner in Zimbabwe, bravely kicked ...