The Poultry Multiplication Initiative Brooder Unit Manual

Global / Educational Resource

Our Brooding Manual was developed to assist in the proper care and production of healthy dual-purpose chicks. The objective of the program is to recruit and enlist majority women to manage these enterprises, and in turn empower them to make decisions regarding the poultry assets in the household.

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Making a Difference

Day-old chicks will be produced from low-input dual purpose breeds through local private sector partners and supplied to “Brooder Units” (BUs) who will specialize in the brooding, feeding, and proper vaccination process.

This program will help establish ~3000 BU enterprises and impact over 2.0 million rural households by providing complete value chain opportunities for poultry production. This includes access to appropriate improved genetics, affordable quality feed, quality vaccines, technical extension training, and a market development program for the offtake of the excess meat and eggs produced.

Empowering Women

The objective of the program is to recruit and enlist majority women to manage these enterprises, and in turn empower them to make decisions regarding the poultry assets in the household. This will create a consistent revenue source that can be reinvested into the poultry enterprise, thus making the industry sustainable and not just a philanthropic exercise to give away a few chickens over a limited period.

Increased Poultry Production and Productivity

By having access to improved low-input and dual purpose breeds that have been properly brooded, fed, and vaccinated, we can expect an increase in productivity of at least 200% compared to the current local indigenous breeds that are being used. By having access to improved low-input and dual purpose breeds that have been properly brooded, fed, and vaccinated, we can expect an increase in productivity of at least 200% compared to the current local indigenous breeds that are being used.By having access to improved low-input and dual purpose breeds that have been properly brooded, fed, and vaccinated, we can expect an increase in productivity of at least 200% compared to the current local indigenous breeds that are being used.