From the Field

WORLD POULTRY FOUNDATION JOURNAL

Planning for Profitability: A Deep Dive into APMI’s Success Model

By: Randall Ennis, Maureen Stickel and Jan de Jonge Developing a program that improves livelihoods and provides sustainable profit across a value chain requires accurate modeling, meticulous planning, and regular tracking. The African Poultry Multiplication Initiative (APMI) exemplifies this approach, focusing on developing a sustainable poultry model with far-reaching social ...

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Improving chicken nutrition – new app helps farmers get feed mixes right

A free mobile app for chicken farmers is set to make optimal poultry nutrition easier, while also helping farmers save money and improve profits. The FeedMixer App, now available on the Apple and Google Play Stores, is designed by poultry nutrition experts at the Poultry Science Department at the University ...

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Partner Selection in APMI: Building Strong Foundations for Success

By: Randall Ennis, Maureen Stickel and Jan de Jonge Partner selection plays a crucial role in the success of the African Poultry Multiplication Initiative (APMI). The selection process involves careful assessment and consideration of various factors to identify committed and capable partners who can drive the implementation of APMI effectively ...

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Fast Start to Profitable Broiler Production

This story is one in a series from Frances Chisholm highlighting stories of lives impacted by World Poultry Foundation programs and workshops both in the U.S. and abroad. We encourage you to learn more about Ms. Chisholm and our poultry projects in South Africa. “It’s very crucial to ...

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Managing a Poultry Abattoir in South Africa

This story is one in a series from Frances Chisholm highlighting stories of lives impacted by World Poultry Foundation programs and workshops both in the U.S. and abroad. We encourage you to learn more about Ms. Chisholm and our poultry projects in South Africa. “I learned to cut handling ...

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How the WPF is Using Data to Accelerate Impact

Getting a clear picture of what’s happening in the field is a challenge: Who buys dual-purpose birds? Where are these farmers located? Are birds growing as we’d expect? What do farmers do with the eggs the birds lay? Are farmers earning profits? All important questions. All difficult to ...

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Qatar Fund for Development Signs 5-Year Agreement with World Poultry Foundation to Expand the Poultry Sector in Sierra Leone and The Gambia

Qatar Fund for Development (QFFD) has signed a 5-year, $13 million agreement with World Poultry Foundation (WPF) to expand its flagship program “the African Poultry Multiplication Initiative (APMI)” to The Gambia and Sierra Leone. This new partnership will increase poultry production by up to 200% compared to local indigenous breeds for over 100 ...

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What is Dual-Purpose Poultry (DPP)?

Across Africa, an estimated 70% of small scale producers rear poultry (80% of whom are women). The majority rear traditional breeds which are more accessible in rural areas. Due to high mortality rates, expensive inputs, slower growth rates, and reduced egg production, traditional village breeds often result in low outputs, meaning small ...

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