From the Field

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The World Poultry Foundation launched its new website recently as part of its rebranding initiative. Rebranding was implemented in 2015, when the World Poultry Foundation (WPF) was renamed from the unwieldy USAPEEC International Poultry Development Program (UIPDP). WPF also hired Randall Ennis, former CEO of Aviagen, as its new CEO. The organization began its rebranding effort in 2015, acting on recommendations from a strategic planning retreat for its board of directors. In addition to the name change and hire of CEO, the WPF adopted a new logo.

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