Can the World Poultry Foundation (WPF) take a $21.4 million grant from the Bill & Melinda Gates Foundation and, in four years, improve incomes and nutrition for millions of smallholder chicken farmers in rural Africa?
That’s the challenge for the team leading the World Poultry Foundation, which is working in rural Nigeria and Tanzania to empower smallholder farmers — especially women — to earn higher incomes and improve the nutrition of their families through poultrygrowing enterprises.
The World Poultry Foundation launched its new website recently as part of its rebranding initiative.
Rebranding was implemented in 2015, when the World Poultry Foundation (WPF) was renamed from the unwieldy USAPEEC International Poultry Development Program (UIPDP). WPF also hired Randall Ennis, former CEO of Aviagen, as its new CEO.
The organization began its rebranding effort in 2015, acting on recommendations from a strategic planning retreat for its board of directors. In addition to the name change and hire of CEO, the WPF adopted a new logo.
Randall Ennis, former CEO of the Aviagen Group, has been named president of the World Poultry Foundation, previously known as the USAPEEC International Poultry Development Program (UIPDP).